Last Updated on December 2, 2021 by Amit
CPC stands for Cost Per Click. It’s the revenue you earn as a publisher when someone clicks on your ad. The Cost Per Click for any ad is determined by advertiser . Some advertisers pay more per click then others depending on what type of ad they are advertising.
The revenue from CPC you earn as a publisher varies, depending on the following factors :
- The country of visitor
- Type of Adsense ad
- Demand and supply
- Type of publisher . Large/Small.
- Number of bidders for Ad spot.
- Bid amount
Adsense Cost Per Click depends on the following few factors :
- Location of visitors : Where you are getting the ad click from. Indian consumer is far less likely to buy then a US consumer. That’s one of the many reasons why Indian CPC is ten times lower then a CPC from US and other developed countries.
How competitive is the market? Higher the revenue, higher the competion. Example: Insurance CPC is ten times higher than tech.
In the US , the maximum CPC revenue paying niche is Insurance that can upto $50 per valid click.
- How many ad networks are bidding on your inventory? Higher the demand, higher the CPC/revenue.
Bid amount .
How much money advertisers are paying for a keyword. Competition among advertisers grow as the number of advertisers willing to buy a keyword go up. Consequently the bid amount also tend to go up and you get high CPC.
CPC by country latest report
I have collected this data from my own Adsense dashboard connected to this blog. This is the real 30 days Adsense CPC report. The reason why I am posting it here is because I want everyone who is interested to have a basic idea of how much Adsense pays per click on a tech niche blog.
Here is a list of a few countries I got clicks from in the last 30 days.
Ordered by CPC
|Country||Cost Per Click|
As you can see the highest CPC I got in the last 30 days is $1.20 and it came from the United states.
Germany is the second country in the list that provided me high CPC with $0.32 and then all other countries are below in the list above.
The lowest CPC came from Bangladesh which is just $0.01. In the last 30 days I got 15 click from Bangladesh and 32 from the United states . With higher CPC from the US my Avarage CPC is $0.41 which in my opinion is a good avarage CPC rate for a tech niche site.